When “Impossible” Cost 200 Million Won

It happened during the Asian Financial Crisis of the late 1990s.

Our company owned a piece of land in a provincial city. I had inherited responsibility for it from a predecessor and knew very little about why it had originally been purchased.

One day, the finance department contacted me with devastating news. The land was likely to be classified as “non-business-use property,” meaning the company could face a punitive tax assessment. The estimated amount was nearly 200 million won. At the time, that was a massive, company-shaking sum.

The problem was that we were already running out of time. The finance team believed the case was already lost, and our external accountants agreed completely. A senior executive had already informed the CEO that the company would probably have no choice but to pay the tax.

As far as everyone was concerned, the conclusion had already been reached. But I was not ready to accept it. Before giving up, I wanted to know whether there was even a small chance of another outcome.

I immediately discussed the situation with our construction subsidiary. Together, we arranged for a fence to be installed around the property and for excavation equipment to begin preparing the site. There was not enough time to start full-scale construction, but I wanted clear, physical evidence that the project was real and moving forward. I meticulously collected photographs, documents, and every piece of supporting information I could find.

As expected, the government later formally notified us that the land would be classified as non-business-use property. The finance department considered the matter officially finished.

I did not.

Instead, I visited an attorney and laid out the entire situation. After reviewing the documents and photographs, he gave me an opinion that changed everything: “There may be room to argue this in court.”

That was all I needed to hear.

The next morning, I traveled to the local government office responsible for the decision. Before leaving, I spent a long time thinking about a fundamental truth of organizations.

The question was not how to convince the official. The question was how to give him a defensible, justifiable reason to reconsider. People inside large organizations rarely change decisions without a bulletproof, bureaucratic justification. I understood that because I had spent my entire career inside organizations myself.

So, I did not arrive with photographs alone. I brought the attorney’s formal legal opinion. I brought the construction manager. I brought physical proof that the project was real.

The official’s first response was exactly what I expected: “It can’t be done. A tax notice will be issued shortly.”

I thanked him politely and sat down. Then I waited.

Hours passed. Employees walked by and offered polite advice, suggesting I should probably head home. One person even brought me a glass of water. Still, I stayed, refusing to budge.

Eventually, the official returned and agreed to hear my full explanation. I walked him through the evidence step by step, showing him the photographs of the active site and explaining that construction had only been interrupted by the unprecedented financial crisis. Finally, I presented the attorney’s formal legal opinion and said something simple:

“If this goes to court, I cannot promise the outcome. But neither can anyone else. There is at least a reasonable argument here. And if there is a reasonable argument, perhaps there is also enough justification for another administrative review.”

That was all. No threats. No pressure. Just a request to give him the administrative cover to take one more look.

The following afternoon, I received a phone call. The official asked a single question: “Can construction resume immediately?”

“Yes,” I answered without hesitation.

The truth was that not every single detail had been finalized. But I knew that opportunity rarely waits for perfect preparation. The moment I hung up, I called the construction manager. Work began moving forward immediately.

Soon afterward, the tax issue completely disappeared. The land was no longer classified as non-business-use property, and the company avoided the entire assessment. Years later, a building was completed on that site, and it is still being used today.

When I returned from the trip, I reported the result to the CEO. His response was brief: “Okay.” No celebration. No speech. No congratulations. Just one word.

Later, however, another executive stopped by my desk with a smile: “I heard you pulled off something big.” For some reason, that simple remark stayed with me longer than any formal recognition or corporate award ever could.

Looking back, the greatest reward was not the 200 million won we saved. It was the lifelong habit and mindset I developed afterward. Whenever someone tells me something is “impossible,” I automatically ask a completely different question:

“Have we actually tried everything?”

Some things truly cannot be done. But far more things are abandoned simply because nobody looked for another path. More than once in my life, the solution appeared only after everyone else had stopped looking.

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